By StackCart | Granby, MA
If you're a New Englander with even a passing interest in sports, snacks, or just having a good time, you've probably noticed Barstool Sports everywhere. What started as a Boston newspaper has become a media empire—and along the way, founder Dave Portnoy and the Stoolies have put their stamp on some seriously popular drink brands.
Here at StackCart in Granby, MA, we're proud to stock the drinks that Barstool has helped put on the map. This guide breaks down the Boston-born brand's drink empire, why these products resonate with New Englanders, and what to grab on your next run to our store.
The Barstool Sports Story: From Quincy to Everywhere
Before we dive into the drinks, it's worth understanding why Barstool matters here in Massachusetts. Dave Portnoy started Barstool Sports in 2003 as a free newspaper focused on fantasy sports and gambling. He handed out copies at Boston MBTA stations himself.
Two decades later, Barstool is headquartered just outside Boston and has become a cultural phenomenon. The "Stoolie" fanbase is massive, particularly in New England where the brand's roots run deep. When Portnoy backs a product, Massachusetts pays attention.
That authenticity translates to the drinks. These aren't celebrity cash grabs—they're products the Barstool team actually drinks, promotes genuinely, and has built real partnerships around.
High Noon: The Hard Seltzer That Won Over Boston
What It Is: Vodka-based hard seltzer made with real fruit juice
ABV: 4.5%
Why Stoolies Love It: High Noon became Barstool's unofficial drink of choice years ago, and the partnership became official. Unlike malt-based competitors, High Noon uses actual vodka—which many drinkers prefer for taste and how they feel the next morning.
High Noon Flavors Ranked for New Englanders
- Watermelon — The undisputed champion. Refreshing, balanced sweetness, and perfect for Red Sox games in the August heat.
- Peach — Sweet but not cloying. Great for backyard cookouts.
- Passionfruit — Tropical vibes that still work in Western MA. More interesting than basic lime.
- Black Cherry — A classic flavor done right. Dark, slightly tart, sophisticated.
- Grapefruit — Bitter-forward for those who like their drinks less sweet.
- Pineapple — Divisive but delicious. Some people think it's too sweet; others call it their favorite.
- Lime — Simple, clean, pairs with everything. The utilitarian choice.
- Mango — Tropical and sweet. Good but blends into the crowd.
High Noon Sun Sips (Vodka Iced Tea)
High Noon expanded into vodka iced tea territory with Sun Sips, and they're absolutely perfect for Massachusetts summers. Available in Peach Tea (the standout), Lemon Tea, Raspberry Tea, and Half & Half.
High Noon Tequila Seltzer
The newest addition features real tequila instead of vodka. If you like your drinks with agave spirit vibes, try Grapefruit (Paloma-adjacent), Lime (margarita-lite), or Strawberry (sweet and summery).
Where to Find It: StackCart stocks High Noon variety packs and individual flavors. Perfect for your cooler, your backyard, or your next Pats watch party.
Lucky Ones: Dave Portnoy's Vodka Lemonade
What It Is: Premium vodka lemonade in a can
ABV: 5%
The Story: Dave Portnoy didn't just slap his name on an existing product—he spent two years developing Lucky Ones to taste exactly how he wanted. The result is a vodka lemonade that's actually worth drinking.
Lucky Ones Flavors
Original Lemonade — Clean, not too sweet, with real vodka bite.
Strawberry Lemonade — Strawberry that doesn't taste artificial. A summer staple.
Watermelon Lemonade — Following High Noon's lead, watermelon hits different in a vodka lemonade format.
StackCart Pickup: We carry Lucky Ones singles and variety packs. Pair it with some Takis or Buldak for the full Barstool snacking experience.
The Boston Connection: Why This Matters Locally
Here's what makes these drinks different from random celebrity alcohol brands:
- Authentic Promotion: Portnoy and the Barstool crew actually drink these products on air, at events, and in their personal time.
- Local Pride: Massachusetts has always supported its own. Barstool's Boston roots give High Noon and Lucky Ones an edge.
- Sports Integration: Whether you're watching the Celtics, Bruins, Patriots, or Red Sox, these drinks fit the vibe.
- Quality Over Gimmicks: Neither High Noon nor Lucky Ones relies on crazy flavors or weird ingredients. They're straightforward drinks that taste good.
Pairing Barstool Drinks with StackCart Snacks
High Noon + Snack Pairings
- Watermelon High Noon + Sour Patch Kids — Sweet meets sour meets refreshing
- Grapefruit High Noon + Tajin-covered fruit snacks — Bitter citrus meets tangy chili-lime
- Peach High Noon + White Cheddar Popcorn — The sweet-savory combo that works every time
- Black Cherry High Noon + Dark chocolate — Sophisticated late-night vibes
Lucky Ones + Snack Pairings
- Original Lemonade + Classic Lay's — Simple, clean, American
- Strawberry Lemonade + Chocolate-covered pretzels — Sweet on sweet that somehow works
- Any Lucky Ones + Buldak Ramen — The spicy-sweet-cool combination is chef's kiss
Frequently Asked Questions
Is High Noon actually associated with Barstool Sports?
Yes. High Noon has an official partnership with Barstool Sports, and Dave Portnoy has been a major promoter of the brand since before they were officially partnered.
Is Lucky Ones Dave Portnoy's brand?
Yes. Dave Portnoy co-founded Lucky Ones and was involved in developing the recipes. It's his actual brand, not just an endorsement.
What's the alcohol content in High Noon?
High Noon original flavors are 4.5% ABV. The Sun Sips (iced tea) and Tequila Seltzer lines are also 4.5% ABV.
What's the alcohol content in Lucky Ones?
Lucky Ones vodka lemonade is 5% ABV.
Are these drinks gluten-free?
Yes. High Noon is gluten-free since it's made with vodka, not malt. Lucky Ones is also gluten-free.
Where can I buy Barstool drinks in Western Massachusetts?
StackCart in Granby stocks both High Noon and Lucky Ones. We're at 77 West State St—stop by and stock up.
What's the best High Noon flavor?
Watermelon is consistently rated #1 by most drinkers, including Barstool staff. Peach and Passionfruit are strong runners-up.
The Bottom Line
Barstool Sports drinks aren't just celebrity merchandise—they're genuinely good beverages that happen to have Boston roots and Stoolie backing. High Noon earned its reputation by being better than malt-based competitors, and Lucky Ones brought craft-cocktail quality to the canned lemonade market.
For Massachusetts residents, there's something satisfying about drinking products that came from your backyard. Barstool started in Quincy, built an empire from Boston, and now their drink brands are in coolers across the country. But we get to claim them as hometown heroes.
Stop by StackCart in Granby to grab High Noon variety packs, Lucky Ones lemonade, and all the snacks you need to complete your summer spread. We're here to help you drink and snack like a true New Englander.
StackCart is located at 77 West State St, Granby, MA 01033. We carry a full selection of High Noon, Lucky Ones, and the snacks to pair with them. Small town, big savings.